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Goals and Objectives 2005-2006
Beautification Advisory Committee
Mission Statement and Goals & Objectives
2005-2006

MISSION STATEMENT

To advise the Marco Island City Council on beautifying the community’s landscape character in a way that is consistent with the tropical character and natural beauty of Marco Island.


GOAL:   To increase the beauty and appeal of planted street medians and                                 streetscapes within the City of Marco Island.

OBJECTIVE:      To increase the beauty and appeal of planted street medians and streetscapes within the City of Marco Island by defining a five-year replanting program in 2005-2006.

ACTIONS/STRATEGIES:

·       Develop a comprehensive inventory of existing median and roadside plantings.
·       Identify trees and shrubs suitable for median and roadside plantings.
·       Develop a five-year plan that identifies medians and streetscapes to be improved.
·       Recommend priorities for implementing median, roadside border and street intersection planting projects.
·       Identify budget for implementing recommended projects.
·       Identify the cost for implementing the five-year plan.
·       Review and amend landscape maintenance contracts as needed to ensure proper care is given to existing plant material.
·       Replace damaged and/or dead plant materials on a timely basis and as funding allows.


GOAL:           To maintain the standard of care for publicly owned street trees by developing a Tree Ordinance for the City of Marco Island.

OBJECTIVE:      To maintain the standard of care for publicly owned street trees by developing a Tree Ordinance for the City of Marco Island in 2005.

ACTIONS/STRATEGIES:
·       Develop standards important to the City of Marco Island for street tree care.
·       Examine ordinances from other Florida communities.
·       Develop draft ordinance for Marco Island.
·       Submit draft for review by city staff and Florida Division of Forestry.
·       Re-draft as needed.
·       Submit final draft for review by city staff and Florida Division of Forestry.
·       Submit for City Council review, discussion and adoption.


GOAL:           To maintain the effectiveness of the Land Development Code, Article IV Landscaping and Article XIV Vegetation Removal and Protection sections, by reviewing the existing code and recommending revisions.

OBJECTIVE:      To maintain the effectiveness of the Land Development Code, Article IV Landscaping and Article XIV Vegetation Removal and Protection sections, by reviewing the existing code and recommending revisions in 2005-2006.

ACTIONS/STRATEGIES:
·       Review the existing language of LDC articles as listed in objective.
·       Give particular focus to Section 30-435, “Plant Material and Installation Standards”.
·       Review plant list to include additional drought tolerant plants.
·       Draft recommended language changes, if applicable.
·       Submit draft for review by city staff and Planning Board.
·       Re-draft as needed.
·       Submit final draft for review by city staff and Planning Board.
·       Submit for City Council review, discussion and adoption.


GOAL:  To increase the beauty of publicly owned street cul-de-sacs.

OBJECTIVE:      To improve the beauty of publicly owned street cul-de-sacs by developing planting and maintenance standards for cul-de-sacs.

ACTIONS/STRATEGIES:
·       Develop three alternative designs for planting and maintenance standards.
·       Test alternative designs on three selected cul-de-sacs.
·       Select most successful and cost effect alternative as standard for cul-de-sacs that are not adopted by residents.
·       Develop annual budget for cul-de-sacs to be maintained by the City in accordance with developed standards.
·       Submit standards and recommended budget to City Council for discussion.
·       Co-ordinate implementation with LCEC when power utility lines are placed underground, where possible.


OBJECTIVE:      To improve the beauty of cul-de-sacs by encouraging residents to adopt, plant and care for planted cul-de-sacs by providing helpful suggestions of appropriate plant varieties in 2005-2006.




ACTIONS/STRATEGIES:
·       Develop the process and agreements for residents to adopt cul-de-sacs.
·       Develop a list of drought tolerant plants recommended for use in cul-de-sac plantings.
·       Promote the adoption of cul-de-sacs to residents.
·       Recognize those who adopt cul-de-sacs for their efforts.
·       Update Cul-de-Sac brochure.


GOAL:  To increase the public’s awareness of City efforts to beautify the community.

OBJECTIVE:      To increase the public’s awareness of City efforts to beautify the community by applying for recognition awards in 2005-2006.

ACTIONS/STRATEGIES:

·       Identify awards related to municipal beautification efforts.
·       Identify City eligibility for selected awards.
·       Identify roles of BAC members and City staff in applying for awards.
·       Submit application in 2005-2006 to all appropriate recognition awards.
·       Publicize awards received.


OBJECTIVE:      To increase the public’s awareness of City efforts to beautify the community by publicizing BAC activities and meeting through all available sources in 2005-2006.

ACTIONS/STRATEGIES:
·       Identify media sources that will be helpful in distributing information about beautification efforts.
·       Identify City sources that will be helpful in distributing information about beautification efforts.
·       Encourage residents to attend meetings of the BAC to gain a better understanding of Committee functions.
·       Continue production of an annual report of BAC activities.


OBJECTIVE:      To increase the public’s awareness of City efforts to beautify the community by providing hands on workshops that would be of interest to the average Marco Island home owner during 2005-2006.

ACTIONS/STRATEGIES:
·       Identify future projects, workshops, lectures that will be on interest to the public.
·       Determine which type of workshop would be most beneficial to residents.
·       Identify organizations that may partner with the BAC in delivering workshops.
·       Develop partnerships with identified sources to ensure promotional efforts are timely to future events.
·       Plan workshop speakers and schedule.
·       Deliver workshop.
·       Develop tapes/CDs/DVDs on workshop or lecture topics and make them available for public use.


GOAL:  To increase the usability of public green space on Marco Island.

OBJECTIVE:      To increase the usability of public green space on Marco Island by inventorying existing City owned property in 2005-2006.

ACTIONS/STRATEGIES:
·       Review inventory of existing City owned undeveloped property.
·       Consider development opportunities to create public access to these areas.
·       Share information with the PRAC and jointly establish a priority list for improving or selling undeveloped City property.
·       Submit priority list to City Council for review.

OBJECTIVE:      To increase the usability of public green space on Marco Island by recommending specific property acquisition in 2005-2006.

        ACTIONS/STRATEGIES:
·       Identify undeveloped desirable parcels that could serve as small parks throughout the City.
·       Share information with the PRAC and jointly establish a priority list for acquisition of property should funds become available.
·       Submit priority list to City Council for review.
·       Identify non-City funding sources that may be available to assist in the acquisition of desired property.
·       Apply for appropriate grants for acquiring desired property.


GOAL:           To increase funding for Beautification projects from sources other than City capital improvement budget funds.

OBJECTIVE:      To increase funding for Beautification projects from sources other than City capital improvement budget funds by identifying and applying for a least one new grant or funding source for beautification capital expenditures, which does not impact the “cap” in 2005-2006?

ACTIONS/STRATEGIES:
·       Research non-governmental grant sources which have a beautification component.
·       Review potential grant sources with staff liaison.
·       Assist in preparing grant applications.



GOAL:  To increase the beauty of signage at City properties.

OBJECTIVE:      To increase the beauty of signage at City properties by developing flower beds for specific City properties in 2005-2006.

ACTIONS/STRATEGIES:
·       Identify signs that would be enhanced by floral design.
·       Identify potential conflicts/relationships with on-going projects.
·       Work with landscape architect to develop a standard floral design, maintenance requirements and planting budget.
·       Discuss plans with appropriate City departments.
·       Identify funding source.
·       Implement plantings for each approved City sign.








City of Marco Island 50 Bald Eagle Drive, Marco Island, FL 34145
Phone: 239-389-5000 Fax: 239-389-4359